| Course Outcomes
DEPARTMENT OF BUSINESS MANAGEMENT
Name of the Program: MBA (Day)
Semester: 1 st Semester
Name of the Course: Management and Organizational Behaviour
Course Code: MB101
No. of Credits & Course Type: 4 & Core
COURSE OUTCOMES
- To understand various functions, theories and approaches of management
- To know various approaches and stages of decision making and planning process
- To realise that individuals are unique and various factors shape the individual personality
- To understand the concept of perception and its influence on organizational behaviour
- To identify various motivators through the theories of motivation
- To know various leadership styles and their suitability to the situation
- To understand various emerging aspects of organization behaviour and their role in organization change and culture
Name of the Course: Accounting for Management
Course Code: MB102
No. of Credits & Course Type: 4& Core
COURSE OUTCOMES
- This course will enable the students to combine practice and theoretical knowledge of financial accounting.
- The students of this course will be active learners and develop awareness of emerging trends in financial accounting,
- The course will provide decision making skills to the students in the financial analysis context,
- The students of this course will have the ability to identify and analyse complex financial accounting problems and opportunities in real life situations,
- Know the Evolution of Accounting Ֆ Understand the Definition of Accounting Ֆ Comprehend the Scope and Function of Accounting Ֆ Ascertain the Users of Accounting Information Ֆ Know the Specialized Accounting Fields Ֆ Understand the Accounting Concepts and Conventions Ֆ Realize the Need for Accounting Standards
Name of the Course: MARKETING MANAGEMENT
No. of Credits & Course Type: 4, Core
Course Code: MB 103
COURSE OUTCOMES
- Understand the ‘Micro’ & ‘Macro’ environment’s influence on business in national and international perspectives.
- Knowledge on ‘Cross-Functional Teams’ and interface of marketing department with other disciplines in diverse environments.
- Understand the importance of STP (Segmentation, Targeting & Positioning), Differentiation, and Diversification strategies in competitive environment.
- Knowledge on Strategic planning based on Business Portfolio Analysis and effective strategy implementation and control.
- Understand Consumer behavior. Culture, Social, Personal & Psychological factors influence on Consumer behavior.
- Understand the importance of Marketing Control to address organizational opportunities and challenging aspects.
- Knowledge on Branding and New Product Development, use of creative thinking and importance of SWOC.
Name of the Course: Statistics for Management
Course Code: MB 104
Course Type: Open Elective-1
No of Credits: 4
Name of the Course: Economics for Managers
Course Code: MB 105
Course Type: Open Elective-1
No of Credits: 4
COURSE OUTCOMES
After the completion of this course, students should be able to take optimal managerial decisions by applying economic reasoning and analytical tools in various functional areas such as marketing, financé , Human Resources and general management:
- Students are expected to know the nature of managerial economics and how it would enable a decision maker to take optimal decisions.
- Besides knowing basic concepts of managerial economics and how they are applied in decision making.
- Students are expected to know the different demand situations and critical variables determining the demand and how to estimate the demand and finally how elasticity of demand can be applied in taking the pricing decisions.
- Students are expected to understand different cost concepts and behavior of the production in relation to inputs and its implications on costs.
- Students should be able to know how production efficiency can be optimized.
- Students should be able to understand how output and price decisions are taken by a firm in a different market structure in order to maximize the profits beside different price tactics adopted by the firm.
- Students can apply the game theory in taking strategic moves in oligopoly market structure.
- The students are expected to gain the knowledge of macro economic concepts such as national income and its determinants besides implications of inflation, trade cycle on the business prospects of the firm.
Name of the course:
IT Applications for Management
No. of Credits & Course Type: 4, Open Elective-II
Course Code: MB 106
COURSE OUTCOMES
DEPARTMENT OF BUSINESS MANAGEMENT
Name of the Program: MBA (Day)
Semester: 2 nd Semester
Name of the Course: Human Resources Management
Course Code: MB201
No. of Credits & Course Type: 4 &Core
COURSE OUTCOMES
- To understand the functions and importance of HR Management
- To know the competitive challenges of HRM
- To understand HR planning, effective recruitment methods
- To outline various stages of the selection process and training methods
- To synthesize HR accounting and career development, models
- To state the significance of Industrial relations and grievance management
- To understand emerging HR concepts and trends
Name of the Course: Financial Management
Course Code: MB 202
No. of Credits & Course Type:4&Core
COURSE OUTCOMES
At the end of the course, students should be able to:
- Demonstrate the applicability of the concept of Financial Management to understand the managerial Decisions and Corporate Capital Structure
- Apply the Leverage and EBIT EPS Analysis associate with Financial Data in the corporate Analyse the complexities associated with management of cost of funds in the capital Structure
- Demonstrate how the concepts of financial management and investment, financing and dividend policy decisions could integrate while identification and resolution of problems pertaining to Sector.
Name of the course: Operations Research
No. of Credits & Course Type: 4
Course Code: MB 203
COURSE OUTCOMES:
- Apply a range of quantitative and / or qualitative research techniques to business and management problems / issues
- Understand and apply research approaches, techniques and strategies in the Appropriate manner for managerial decision making
- Demonstrate knowledge and understanding of data analysis and interpretation in Relation to the research process Conceptualize the research process
- Develop necessary critical thinking skills in order to evaluate different research Approaches utilized in the service industries
- Students should be able to identify the overall process of designing a research study From its inception to its report.
- Students should be able to define the meaning of a variable, and to be able to Identify independent, dependent, and mediating variables.
- Students should be familiar with good practices in conducting a qualitative
- Interview and observation.
Name of the course: Entrepreneurship and
Development
No. of Credits & Course Type:4, Open Elective – IV
Course Code :MB 204
COURSE OUTCOMES
Name of the Course: Business Research Methods
Course Code: MB 205
Course Type: Open Elective III
Credits: 4
COURSE OUTCOMES:
- To gain understanding of various kinds of research design
- To enable learners to be able to formulate the research problem
- To acquire basic knowledge on qualitative and quantitative research
- To have knowledge on descriptive and inferential data tools
- To be able to write and develop independent and critical analysis for report writing
Name of the Course: Business Law and Ethics
Course Code: MB 206
Course Type: Open Elective III
Credits: 4
Name of the Course: Seminar Presentation *
Course Code: MB 207
Course Type: Open Elective III
Credits: 4
DEPARTMENT OF BUSINESS MANAGEMENT
NAME OF THE PROGRAM: MBA (Day)
SEMESTER: SEMESTER – III
NAME OF THE COURSE: OPERATIONS MANAGEMENT
No. of Credits & Course Nature: 5, Core
COURSE CODE: MB 301
COURSE OUTCOMES
- Adequate knowledge regarding the basic manufacturing facilities & how service activities have attained significance and need managerial skills to address the problems.
- Understanding of quality in materials management, manufacturing and services is emphasized.
- Knowledge on capacity planning, aggregate planning, master production scheduling and maintenance management in manufacturing sector.
- Sequencing of Operations enhances the knowledge on sequencing through application of Johnson’s rule to process ‘n’ jobs on 2, 3 and multiple machines.
- Understanding the importance of Work study & Time study.
- Knowledge on Inventory management techniques and effective stores management methods realizing the importance of safe stocking of materials.
Name of the Course: E- Business
Course Code: MB302
No. of Credits & Course Nature: 5& Core
COURSE OUTCOMES
- To provide an understanding of e-business applications in today’s organizations
- To understand evolution and various E business models
- To understand Online payment methods
- To learn various E Marketing strategies
- To understand the legal and ethical issues related to protection of IPR in Online business
- To understand the mobile commerce and its relevance for business
- To understand M-commerce framework and Mobile business models
- To understand mobile communication systems and standards
- To learn about various M banking technologies and Mobile payment systems
Name of the course: Total Quality Management
No. of Credits & Course Type: 5 & Core
Course code: MB 303
COURSE OUTCOMES:
- To impart knowledge in concepts and tools of Operations Research
- To understand mathematical models used in Operations Research
- To apply these techniques constructively to make effective business decisions
- Solve Linear Programming Problems
- Solve Transportation and Assignment Problems
- Understand the usage of game theory and Simulation for Solving Business Problems
- Translate a real – world problem, given in words, into a mathematical formulation.
- Analyze the results and propose recommendations to the decision making processes.
- Build and solve transportation models and assignment models.
- Develop Linear programming models of the Assignment problem and Transportation problem.
Name of the course: Global Business Strategies
No. of Credits & Course nature : 5, core
Course Code: MB 304
COURSE OUTCOMES
- Understanding different types of product decisions, product markets and product development and testing.
- Knowledge on Branding, Brand Positioning, Brand Repositioning, Brand Loyalty and Brand Equity.
- Understanding the product market evolution through Ansoff’s grid, BCG, GE McKinsey matrices, Ad little and Shell International models.
- Knowledge on New Product Development theories and models.
- Understanding perceptual, preference and joint space mapping concepts, along with BRANDAID, PREFMAPS & DESIGNR, Wind Roberston and Defender models. Knowledge on Innovation Adoption model, Product Launching, Test Marketing, PLANOPT & MARMIX models for product management.
Name of the course: Investment Management
Course Code: MB 305-F-I
No. of Credits & Course Type: 4 & Discipline Specific Elective -III
COURSE OUTCOMES
- To describe basic concepts of risk and return and approaches to investment analysis
- To determine value, analyze and manage fixed income securities-bonds
- To value and analyze common stocks and understand basic concepts of security indices
- To provide the concept of portfolio and portfolio theories
- To describe portfolio evaluation methods and fundamentals of mutual funds
Name of the course: International Finance
Course code : MB 305-F-II
No. of Credits & Course Type: 4 & Discipline Specific Elective-II
COURSE OUTCOMES:
- To familiarize the students to the evolution and participants of International Financial system
- To provide familiarity with international financial instruments
- To learn the foreign exchange market and participants
- To introduce to the concept of derivatives
- To determine foreign exchange rate and understand risk management in multinational corporations
- To provide insights into International financial management and foreign direct investment (FDI)
- To understand the international tax environment
Name of the Course: Marketing Engineering
Course Code: MB 305-M-I
No. of Credits & Course Type: 4 & Discipline Specific Elective
COURSE OUTCOMES
- To understand the relevance of modeling in marketing for logical judgment.
- To appreciate the business and economic lifetime value of marketing engineering.
- Be well versed with the various models, both qualitative and quantitative in marketing engineering.
- To understand the relevance of using modeling in marketing as a decision making tool.
- Learn the importance of marketing engineering as a strategic marketing analysis tool
Name of the course: Advertising and Retail
Management
No. of Credits & Course Type: 4, Discipline Specific Elective – II
Course code:MB 305-M-II
COURSE OUTCOMES
- To make students understand the importance of advertising in the marketing mix.
- To establish the importance of creativity in an ad campaign.
- To understand the elements relating to an effective advertising and media strategy.
- To determine the comparative importance of organized retailing sector vis-à-vis unorganized sector.
- To understand the functions and performance of organized retail sector in India with other national, international retail sectors.
- To determine the role of other functional areas of marketing as key drivers to the retail sector
Name of the Course: Industrial Relations and
Labour Laws
Course Code: MB 305-HR-I
No. of Credits & Course Type: 5& Discipline Specific Elective
COURSE OUTCOMES
- To elaborate the concept of industrial relation to the students
- To illustrate the role of trade union in the industrial set up.
- To elaborate industrial dispute settlement procedure
- To comprehensive understanding of industrial relations problems, labour laws
- To know the importance of wage legislation
Name of the Course: Organization Development
Course Code: MB 305-HR-II
No. of Credits & Course Type: 5 & Discipline Specific Elective
COURSE OUTCOMES
- To know OD evolution, growth, values, beliefs and assumptions
- To Create awareness on various planned change models of OD
- To gain knowledge on diagnosis of organizational problems and the issues in Client- Consultant relationship
- To understand the importance of participation and empowerment, functioning of teams and team work
- To understand Techno -structural and strategic interventions for Development of Organization through organizational Transformation
Name of the Course: Project work Synopsis
Course Code: MB 306
Course Type: Tutorials
No of Credits:2
DEPARTMENT OF BUSINESS MANAGEMENT
Name of the Program: MBA (Day)
Semester: 4 th Semester
Name of the course: Business Policy & Strategy
No. of Credits & Course Type: 5, Core
Course Code: MB 401
COURSE OUTCOMES
- Learn about strategic environment and decision making to impart case based for understanding the real-time decision making.
- Internal & External environmental analysis for SWOC, and knowledge on political, economic, socio-cultural, technological impact on international business.
- Understand the strategies for sustaining in Emerging Industries, High-Velocity markets, Maturing Industries, Declining Industries.
- Understanding the suitable strategies for Industry Leaders, Runner up firms and weak / crisis ridden firms.
- Knowledge on strategic menu for company – Strategic Alliances, Mergers and Acquisitions, Vertical Integration strategies, Outsourcing strategies, Offensive & Defensive strategies, Turn-around strategies, Diversification strategies.
- Knowledge on Corporate Governance, SMART governance, Corporate Social Responsibility and social & ethical responsibilities
Name of the Course: Business Intelligence
Course Code: MB402
No. of Credits &Course Type: 5 Core
COURSE OUTCOMES
- Understand Business intelligence evolution and its benefits
- Understand framework of Data Warehouse and various techniques of data mining
- Analyze various business Performance Measures
- Understand various tools and techniques of business analytics
- Understand data visualization and its application
- Understand the issues related to business intelligence implementation
- Understand the emerging trends in Business intelligence implementation
Name of the Course: Supply Chain Management
Course Code: MB403
No. of Credits & Course Type: 5 & Core
COURSE OUTCOMES
- Gain a holistic understanding of supply chain management and the role of logistics management in it.
- Understand the basic drivers that lead to the performance of SCM in effective manner.Identify the role of value chain and its integration in the supply chain.
- Sensitize them to the role of global sourcing in making supply chain cost effective.
- Gain an insight into the role of information Technology in making supply chain agile.
Name of the course: Financial Risk Management
Course Code:MB 404-F-I
No. of Credits & Course Type: 4 & Discipline Specific Elective -I
COURSE OUTCOMES:
- To describe the concept of risk and corporate risk management
- To give knowledge on measurement and management of risk in financial and banking institutions
- To equip students with the skills of tools and techniques used to manage risk
- To make students understand the working and application of forwards and futures contracts
- To focus on uses and valuation of Currency swaps and Interest rate swaps
- To provide an overview on fundamentals of options and pricing models
Name of the course: Banking & Insurance
Course Code: MB 404-F-II
No. of Credits & Course Type: 4 & Discipline Specific Elective –IV
COURSE OUTCOMES:
- To provide an overview of structure of Banking and Insurance Industries
- To familiarize students with services offered by banks and analyze bank’s financial statements
- To describe different types of loans and loan pricing models
- To highlight the regulatory changes and innovations in the banking and Insurance sectors
- To teach the fundamentals and principles of Insurance
- To familiarize students with life and general insurance products
Name of the Course: Buyer Behavior (Marketing)
No. of Credits & Course Type: 4, Discipline Specific Elective – III
Course Code: MB 404-M-I
COURSE OUTCOMES
- Understanding the depth concept & theories of Consumer Buying Behavior, highlighting cognitive dissonance in post-purchase phase.
- Focus on Learning theories, motivation and personality theories and their marketing implications.
- Knowledge on impact of culture, sub-culture, cross-culture, family life cycle stage, lifestyle influences on consumer decision making.
- Understanding the concept of perception and its impact on marketing strategies.
- Highlights models of Consumer Behavior – Generic, Howard Sheth, Engel, Blackwell and Rao-Lilien.
- Identify how would this knowledge management effect the organizational functioning
Name of the Course: Services and Digital Marketing (Marketing)
No. of Credits & Course Type: 4, Discipline Specific Elective – IV
Course Code: MB 404-M-II
COURSE OUTCOMES
- Understand the concepts of Services Marketing of consumer and industrial services, STP strategy and customer expectations and perceptions of services.
- Knowledge on 7 Ps of Services Marketing Mix, highlighting extended 3 Ps.
- Understanding service quality management and measuring service quality through models.
- Understanding the strategies to deal with 4 Is and Services Marketing Mix.
- Knowledge on Global market dynamics through identifying global customer needs, global product planning and understanding the global process of new product development.
- Knowledge on Global environment influencing Global business and distinction between Global & Indian marketing
Name of the Course: Leadership and Change
Management
Course Code: MB 404-HR-I
No. of Credits & Course Type: 4 & Discipline Specific Elective
COURSE OUTCOMES
- The student will gain knowledge and understanding of different leadership styles and models.
- The student will be enhancing leadership qualities.
- The student will be familiarized with the drivers, methods and model change.
- To understand the change process.
- To know the importance of initiating change
Name of the Course: Performance Management
Course Code: MB 404-HR-II
No. of Credits & Course Type: 4 & Discipline Specific Elective
COURSE OUTCOMES
- To understand various approaches, performance process and cycle to measure performance
- To facilitate studying different methods of performance appraisal
- To understand bench marking process, types and do benchmark for a particular process
- To list competencies and design pay models-based performance competence and contribution
- To know the frameworks of competencies and gives understanding of various performance metrics and models