Principal |

Prof. Kameswara Rao, MBA.,PhD

Prof.Kameswara Rao is an MBA.,PhD from Andhra University, India. A multi- cultural professional with over 29 years of commendable success in Teaching & Development, Research & Development, Knowledge Management and Business Development. Recently, associated with Dire Dawa University, Dire Dawa, Ethiopia as a full Professor (Marketing). Prior to this (2013-16) associated with AL Baha University, Al Baha, Saudi Arabia as full Professor (Marketing). He acted as a Coordinator for NCAAA accreditation process at AL BAHA University, Saudi Arabia and Coordinator of AACSB accreditation at VIT University, India. Recently he is associated with Sanskrithi School of Business, Puttaparthi, and Andhra Pradesh, India in the capacity of Professor cum Principal. Till January 2020 he was associated with CBIT-School of Management Studies in the capacity of Professor & Head-Industry Institution Interaction.

A keen planner and implementer with track record of implementing operational policies/norms, systems & controls, motivational schemes & education standards during the career span. Dedicated leader with proficiency in managing the administrative activities entailing, faculty appraisal/training and upholding of the institution’s motto. Prof.Kameswara Rao is a Soft skills Trainer for more than 86 Skills. A top-grade Professor who guided market research, project formulation, operation, revenue optimization, innovations and learner-centric pedagogy. Highly creative educationist and training conceptualist with proven track record of successfully completing two funded research projects and published 65 research papers in international and national journals out of which 35 research papers in Singapore Journals and 7 in UK journals. He also published three text books on ‘International Marketing Research’, ‘Managerial Effectiveness’ and ‘HRD’ and presented fifty four research papers in various National/International conferences organized by IIMs and other academic institutes. Prof.Kameswara Rao is an outstanding Professor with passion for teaching in the area of Marketing Management. Worked in three Deemed Universities and worked as Director in three B-Schools. He has versatile experience in motivational and personality development skills and he is a Sales Trainer with SPIN Selling Technique.

Prof.Kameswara Rao Exercises judgment within generally defined practices in selecting methods & techniques for obtaining solutions coupled with problem solving & organizational skills. His true qualities are Honesty, Sincerity and discipline in whatever jobs he undertakes. Many of his students have been placed in reputed companies bringing great laurels to him.