DEPARTMENT OF BUSINESS MANAGEMENT

Name of the Program: BBA (Day)
Semester: 1 st Semester

Name of the Course: Management and Organizational Behaviour
Course Code: MB101
No. of Credits & Course Type: 5 & Core

COURSE OBJECTIVES

• To understand various functions, theories and approaches of management
• To know various approaches and stages of decision making and planning process
• To realise that individuals are unique and various factors shape the individual personality
• To understand the concept of perception and its influence on organizational behaviour
• To identify various motivators through the theories of motivation
• To know various leadership styles and their suitability to the situation
• To understand various emerging aspects of organization behaviour and their role in organization change and culture

Name of the Course: Accounting for Management
Course Code: MB102
No. of Credits & Course Type: 5 & Core

COURSE OBJECTIVES

• This course will enable the students to combine practice and theoretical knowledge of financial accounting.
• The students of this course will be active learners and develop awareness of emerging trends in financial accounting,
• The course will provide decision making skills to the students in the financial analysis context,
• The students of this course will have the ability to identify and analyse complex financial accounting problems and opportunities in real life situations,
• Know the Evolution of Accounting Ֆ Understand the Definition of Accounting Ֆ Comprehend the Scope and Function of Accounting Ֆ Ascertain the Users of Accounting Information Ֆ Know the Specialized Accounting Fields Ֆ Understand the Accounting Concepts and Conventions Ֆ Realize the Need for Accounting Standards

Name of the Course: MARKETING MANAGEMENT
No. of Credits & Course Type: 5, Core
Course Code: MB 103

COURSE OBJECTIVE

• Understand the ‘Micro’ & ‘Macro’ environment’s influence on business in national and international perspectives.
• Knowledge on ‘Cross-Functional Teams’ and interface of marketing department with other disciplines in diverse environments.
• Understand the importance of STP (Segmentation, Targeting & Positioning), Differentiation, and Diversification strategies in competitive environment.
• Knowledge on Strategic planning based on Business Portfolio Analysis and effective strategy implementation and control.
• Understand Consumer behavior. Culture, Social, Personal & Psychological factors influence on Consumer behavior.
• Understand the importance of Marketing Control to address organizational opportunities and challenging aspects.
• Knowledge on Branding and New Product Development, use of creative thinking and importance of SWOC.

Name of the Course: Managerial Economics
Course Code: MB 104
Course Type: Open Elective-1
No of Credits: 4

COURSE OBJECTIVES:

After the completion of this course, students should be able to take optimal managerial decisions by applying economic reasoning and analytical tools in various functional areas such as marketing, financé , Human Resources and general management:

• Students are expected to know the nature of managerial economics and how it would enable a decision maker to take optimal decisions.
•  Besides knowing basic concepts of managerial economics and how they are applied in decision making.
•  Students are expected to know the different demand situations and critical variables determining the demand and how to estimate the demand and finally how elasticity of demand can be applied in taking the pricing decisions.
•  Students are expected to understand different cost concepts and behavior of the production in relation to inputs and its implications on costs.
• Students should be able to know how production efficiency can be optimized.
•  Students should be able to understand how output and price decisions are taken by a firm in a different market structure in order to maximize the profits beside different price tactics adopted by the firm.
• Students can apply the game theory in taking strategic moves in oligopoly market structure.
• The students are expected to gain the knowledge of macro economic concepts such as national income and its determinants besides implications of inflation, trade cycle on the business prospects of the firm.

Name of the course: Business communication
No. of Credits & Course Type: 4, Open Elective-II
Course Code: MB 105

COURSE OBJECTIVES

• It gives an understanding of the “ process of communication in an organization” 
• It will help them to identify the barriers of communication
• It will help them to enhance their presentation skills
• It will enable the students to augment their report writing skills It will enable them to ‘Draft a resume’
• It gives an understanding of the “frame work for Managing Investor Relations, & ways and means of Managing power”

DEPARTMENT OF BUSINESS MANAGEMENT

Name of the Program: BBA (Day)
Semester: 2 nd Semester

Name of the Course: Human Resources Management
Course Code: MB201
No. of Credits & Course Type: 5 &Core

COURSE OBJECTIVES

• To understand the functions and importance of HR Management
• To know the competitive challenges of HRM
• To understand HR planning, effective recruitment methods
• To outline various stages of the selection process and training methods
• To synthesize HR accounting and career development, models
• To state the significance of Industrial relations and grievance management
• To understand emerging HR concepts and trends

Name of the Course: Financial Management
Course Code: MB 202
No. of Credits & Course Type: 5 &Core

COURSE OBJECTIVES

At the end of the course, students should be able to:

• Demonstrate the applicability of the concept of Financial Management to understand the managerial Decisions and Corporate Capital Structure
• Apply the Leverage and EBIT EPS Analysis associate with Financial Data in the corporate Analyse the complexities associated with management of cost of funds in the capital Structure
• Demonstrate how the concepts of financial management and investment, financing and dividend policy decisions could integrate while identification and resolution of problems pertaining to Sector.

Name of the course: BUSINESS RESEARCH METHODS (BRM)
No. of Credits & Course Type: 5
Course Code: MB 203

COURSE OBJECTIVES:

• Apply a range of quantitative and / or qualitative research techniques to business and management problems / issues
• Understand and apply research approaches, techniques and strategies in the Appropriate manner for managerial decision making
• Demonstrate knowledge and understanding of data analysis and interpretation in Relation to the research process Conceptualize the research process
• Develop necessary critical thinking skills in order to evaluate different research Approaches utilized in the service industries
• Students should be able to identify the overall process of designing a research study From its inception to its report.
• Students should be able to define the meaning of a variable, and to be able to Identify independent, dependent, and mediating variables.
• Students should be familiar with good practices in conducting a qualitative
• Interview and observation

Name of the Course: Business Process Reengineering
Course Code: MB 204
Course Type: Open Elective III
Credits: 4

COURSE OBJECTIVES:

• Understand the Concept of Reengineering & its relationship with functional areas of business
• Know the ‘Reengineering Framework’
• Identify the ‘Business Process Flows’
• Illustrate Little’s Law
• Understand the Business Process Map & Simulation Model
• Determine the Key Performance Indicators for growth
• To understand the importance of ERP in integrating Business
• Understand the importance of Virtual manufacturing, virtual construction, virtual teams and understanding the importance of cross cultural teams and environment.
• Understand the performance improvement matrix , learning the STAR module and implementing it as managers.

Name of the course: TOTAL QUALITY MANAGEMENT
No. of Credits & Course Type:4, Open Elective – IV
Course Code :MB 205 – 1

COURSE OBJECTIVES

• Understand the importance of Statistical Quality Control techniques in keeping up the Quality of process.
• Knowledge on Quality Management System, Environment Management System –ISO, Malcolm Baldrige National Quality Award, Deming Prize, European Foundation for Quality Management award.
• Knowledge on significant Quality techniques that are applied in manufacturing industries – QFD, DOE, QbyD, MCT, Taguchi’s methods, FMEA.
• Bench marking states the importance of adopting World’s Best Practices. Importance of Zero Defects, Zero Effects, Zero Wastage, Zero Accidents in manufacturing sector.
• Knowledge on Six Sigma models, metrics, organizational Framework and effective implementation. Toyota Production System.
• Understand service quality management, PZB’s RATER, Gaps model, Gronross Model of service quality.
• Practical orientation on quality management systems in Tourism, Banks, Investment Companies, Mutual Funds, Health care, Hospitality, Education, Telecom industries.

DEPARTMENT OF BUSINESS MANAGEMENT

NAME OF THE PROGRAM: BBA (Day)
SEMESTER: SEMESTER – III

NAME OF THE COURSE: OPERATIONS MANAGEMENT
No. of Credits & Course Type: 5, Core
COURSE CODE: MB 301

COURSE OBJECTIVES

• Adequate knowledge regarding the basic manufacturing facilities & how service activities have attained significance and need managerial skills to address the problems.
• Understanding of quality in materials management, manufacturing and services is emphasized.
• Knowledge on capacity planning, aggregate planning, master production scheduling and maintenance management in manufacturing sector.
• Sequencing of Operations enhances the knowledge on sequencing through application of Johnson’s rule to process ‘n’ jobs on 2, 3 and multiple machines.
• Understanding the importance of Work study & Time study.
• Knowledge on Inventory management techniques and effective stores management methods realizing the importance of safe stocking of materials.

Name of the Course: E- Business
Course Code: MB302
No. of Credits & Course Type: 5& Core

COURSE OBJECTIVES

• To provide an understanding of e-business applications in today’s organizations
• To understand evolution and various E business models
• To understand Online payment methods
• To learn various E Marketing strategies
• To understand the legal and ethical issues related to protection of IPR in Online business
• To understand the mobile commerce and its relevance for business
• To understand M-commerce framework and Mobile business models
• To understand mobile communication systems and standards
• To learn about various M banking technologies and Mobile payment systems

Name of the course: OPERATIONS RESEARCH
No. of Credits & Course Type: 5 & Core
Course code: MB 303

COURSE OBJECTIVES:

• To impart knowledge in concepts and tools of Operations Research
• To understand mathematical models used in Operations Research
• To apply these techniques constructively to make effective business decisions
• Solve Linear Programming Problems
• Solve Transportation and Assignment Problems
• Understand the usage of game theory and Simulation for Solving Business Problems
• Translate a real – world problem, given in words, into a mathematical formulation.
• Analyze the results and propose recommendations to the decision making processes.
• Build and solve transportation models and assignment models.
• Develop Linear programming models of the Assignment problem and Transportation problem.

Name of the course: Financial Risk Management
Course Code:MB 304-1
No. of Credits & Course Type: 4 & Discipline Specific Elective -I

COURSE OBJECTIVES:

• To describe the concept of risk and corporate risk management
• To give knowledge on measurement and management of risk in financial and banking institutions
• To equip students with the skills of tools and techniques used to manage risk
• To make students understand the working and application of forwards and futures contracts
• To focus on uses and valuation of Currency swaps and Interest rate swaps
• To provide an overview on fundamentals of options and pricing models

Name of the course: PRODUCT AND BRAND MANAGEMENT (MARKETING)
No. of Credits & Course Type: 4, Discipline Specific Elective – I
Course Code: MB 304 – 2

COURSE OBJECTIVES

• Understanding different types of product decisions, product markets and product development and testing.
• Knowledge on Branding, Brand Positioning, Brand Repositioning, Brand Loyalty and Brand Equity.
• Understanding the product market evolution through Ansoff’s grid, BCG, GE McKinsey matrices, Ad little and Shell International models.
• Knowledge on New Product Development theories and models.
• Understanding perceptual, preference and joint space mapping concepts, along with BRANDAID, PREFMAPS & DESIGNR, Wind Roberston and Defender models. Knowledge on Innovation Adoption model, Product Launching, Test Marketing, PLANOPT & MARMIX models for product management.

Name of the Course: Compensation Management
Course Code: MB304 -3
No. of Credits & Course Type: 4 & Discipline Specific Elective

COURSE OBJECTIVES

• To earn basic compensation concepts and the context of compensation practice
• Understand different monetary and non-monetary benefits of compensation
• To learn the concepts of payment and employee benefits issues for contingent workers.
• To understand the legally required Employee benefits.
• To learn some of the implications for strategic compensation and possible employer approaches to managing legally required benefits.
• Identify international components of compensation

Name of the Course: Decision Support Systems
Course Code: MB304 -4
No. of Credits & Course Type: 4 & Discipline Specific Elective

COURSE OBJECTIVES

• To Provide an understanding about computerized Information Support System for Decision Making in Organization.
• To enable students to understand the framework of Decision support Systems
• To help students learn Development and Implementation of DSS and Models in DSS
• To help students lean group Decision Support Systems framework
• To equip students with the knowledge of Expert systems and Artificial Intelligence
• To enable students learn fundamentals of data ware house and data mining techniques

Name of the course: International Finance
Course code : MB 305-1
No. of Credits & Course Type: 4 & Discipline Specific Elective-II

COURSE OBJECTIVES:

• To familiarize the students to the evolution and participants of International Financial system
• To provide familiarity with international financial instruments
• To learn the foreign exchange market and participants
• To introduce to the concept of derivatives
• To determine foreign exchange rate and understand risk management in multinational corporations
• To provide insights into International financial management and foreign direct investment (FDI)
• To understand the international tax environment

Name of the course: PROMOTION & DISTRIBUTION MANAGEMENT
(MARKETING)
No. of Credits & Course Type: 4, Discipline Specific Elective – II
Course code: MB 305 – 2

COURSE OBJECTIVES

• Understanding about the relevance of marketing communication, promotion activities through six elements of promotion mix – Advertising, Sales Promotion, Personal Selling, PR / Publicity, Online Marketing, Direct Marketing.
• Understanding the Integrated Marketing Communication (IMC) process and its advantage.
• Knowledge on advertising strategies, execution styles, media for publishing and its impact on consumer purchase decision.
• Understanding basic and advanced models of marketing communications – AIDA, Hierarchy of Effects, Innovation Adoption, Information Processing, F & B Cone Models, Elaboration Likelihood models, and Alternative theory models.
• Understanding the role of personal selling in IMC programme.
• Knowledge on consumer oriented and trade oriented sales promotion activities, support media elements.
• Understanding management of distribution networks, VMS, HMS and logistics and supply chain management.

Name of the Course: Organization Development
Course Code: MB305 -3
No. of Credits & Course Type: 4 & Discipline Specific Elective

COURSE OBJECTIVES

• To know OD evolution, growth, values, beliefs and assumptions
• To Create awareness on various planned change models of OD
• To gain knowledge on diagnosis of organizational problems and the issues in Client- Consultant relationship
• To understand the importance of participation and empowerment, functioning of teams and team work
• To understand Techno -structural and strategic interventions for Development of Organization through organizational Transformation

Name of the Course: Business Analytics
Course Code: MB305-4
No. of Credits & Course Type: 4 & Discipline Specific Elective

COURSE OBJECTIVES

• Understand and critically apply the concepts and methods of business analytics
• Identify business analytical models and solve decision problems in different settings
• Gain knowledge of Descriptive, Predictive and Prescriptive Analytics
• Know an overview of Programming using R
• Apply appropriate descriptive, predictive and prescriptive analytical methods to find solutions to business problems

Name of the Course: Innovation Management
Course Code: MB 306
Course Type: Interdisciplinary Course
No of Credits: 5

COURSE OBJECTIVES:

• Classification of R&D and the Operations that make up R&D
• Strategic Pressures on R&D; Technology Leverage and R&D
• Strategies
• Method of allocation of R&D Projects , setting the R & D Budgets,
• Level of expenditure, Acquisition of external Technology
• Understand various forms of External R&D
• Way of Managing Scientific Freedom & its link with Product Innovation Process 
• Process of Evaluating R&D Progress and Evaluation Criteria
• Innovation as a Management Process
• To know what Innovation and Invention is, Successful and unsuccessful innovations
• To understand the role of individual innovation, IT systems and their impact on Innovation 

DEPARTMENT OF BUSINESS MANAGEMENT

Name of the Program: BBA (Day)
Semester: 4 th Semester

Name of the course: STRATEGIC MANAGEMENT
No. of Credits & Course Type: 5, Core
Course Code: MB 401

COURSE OBJECTIVES

• Learn about strategic environment and decision making to impart case based for understanding the real-time decision making.
• Internal & External environmental analysis for SWOC, and knowledge on political, economic, socio-cultural, technological impact on international business.
• Understand the strategies for sustaining in Emerging Industries, High-Velocity markets, Maturing Industries, Declining Industries.
• Understanding the suitable strategies for Industry Leaders, Runner up firms and weak / crisis ridden firms.
• Knowledge on strategic menu for company – Strategic Alliances, Mergers and Acquisitions, Vertical Integration strategies, Outsourcing strategies, Offensive & Defensive strategies, Turn-around strategies, Diversification strategies.
• Knowledge on Corporate Governance, SMART governance, Corporate Social Responsibility and social & ethical responsibilities

Name of the Course: Business Intelligence
Course Code: MB402
No. of Credits &Course Type: 5  Core

COURSE OBJECTIVES

• Understand Business intelligence evolution and its benefits
• Understand framework of Data Warehouse and various techniques of data mining
• Analyze various business Performance Measures
• Understand various tools and techniques of business analytics
• Understand data visualization and its application
• Understand the issues related to business intelligence implementation
• Understand the emerging trends in Business intelligence implementation

Name of the Course: Supply Chain Management
Course Code: MB403
No. of Credits & Course Type: 5 & Core

COURSE OBJECTIVES

• To understand about transportation and how Warehouse Management and, other functions in Logistics fits into Logistics & Supply Chain Management
• To equip students to learn to Identify and analyze Business Models, Business Strategies and, corresponding Competitive Advantage.
• To help students learn to Formulate and implement Warehouse Best Practices and Strategies
• To understand to Plan Warehouse and Logistics operations for optimum utilization of resources
• To understand Implementation of information technology in decision making 
• To Identify the functions of human resource management, strategies.

Name of the course: Investment Management
Course Code: MB 404-1
No. of Credits & Course Type: 4 & Discipline Specific Elective -III

COURSE OBJECTIVES

• To describe basic concepts of risk and return and approaches to investment analysis
• To determine value, analyze and manage fixed income securities-bonds
• To value and analyze common stocks and understand basic concepts of security indices
• To provide the concept of portfolio and portfolio theories
• To describe portfolio evaluation methods and fundamentals of mutual funds

Name of the Course: Consumer Behavior (Marketing)
No. of Credits & Course Type: 4, Discipline Specific Elective – III
Course Code: MB 404 – 2

COURSE OBJECTIVES

• Understanding the depth concept & theories of Consumer Buying Behavior, highlighting cognitive dissonance in post-purchase phase.
• Focus on Learning theories, motivation and personality theories and their marketing implications.
• Knowledge on impact of culture, sub-culture, cross-culture, family life cycle stage, lifestyle influences on consumer decision making.
• Understanding the concept of perception and its impact on marketing strategies.
• Highlights models of Consumer Behavior – Generic, Howard Sheth, Engel, Blackwell and Rao-Lilien.
• Identify how would this knowledge management effect the organizational functioning

Name of the Course: Performance Management
Course Code: MB404-3
No. of Credits & Course Type: 4 & Discipline Specific Elective

COURSE OBJECTIVES

• To understand various approaches, performance process and cycle to measure performance
• To facilitate studying different methods of performance appraisal
• To understand bench marking process, types and do benchmark for a particular process
• To list competencies and design pay models-based performance competence and contribution
• To know the frameworks  of competencies and gives understanding of various performance metrics and models

Name of the Course : Database Management Systems
Course Code: MB 404-4
No. of Credits & Course Type: 4 & Discipline Specific Elective

COURSE OBJECTIVES:

• To help learn students to Describe the fundamental elements of relational database management systems
• To Explain the basic concepts of relational data model, entity-relationship model,
• relational database design, relational algebra and SQL.
• To Design ER-models to represent simple database application scenarios
• To Convert the ER-model to relational tables, populate relational database and formulate
• SQL queries on data.
• Improve the database design by normalization.

Name of the course: Banking & Insurance
Course Code: MB 405-1
No. of Credits & Course Type: 4 & Discipline Specific Elective –IV

COURSE OBJECTIVES:

• To provide an overview of structure of Banking and Insurance Industries
• To familiarize students with services offered by banks and analyze bank’s financial statements
• To describe different types of loans and loan pricing models
• To highlight the regulatory changes and innovations in the banking and Insurance sectors
• To teach the fundamentals and principles of Insurance
• To familiarize students with life and general insurance products

Name of the Course: Services and Global Marketing (Marketing)
No. of Credits & Course Type: 4, Discipline Specific Elective – IV
Course Code: MB 405 – 2

COURSE OBJECTIVES

• Understand the concepts of Services Marketing of consumer and industrial services, STP strategy and customer expectations and perceptions of services.
• Knowledge on 7 Ps of Services Marketing Mix, highlighting extended 3 Ps.
• Understanding service quality management and measuring service quality through models.
• Understanding the strategies to deal with 4 Is and Services Marketing Mix.
• Knowledge on Global market dynamics through identifying global customer needs, global product planning and understanding the global process of new product development.
• Knowledge on Global environment influencing Global business and distinction between Global & Indian marketing

Name of the course: Talent and Knowledge Management(TKM)
No. of Credits & Course Type: 4, Discipline Specific Elective – IV
Course Code: MB 405-3

COURSE OBJECTIVES

• Understand importance , designing & building a talent reservoir
• The importance of talent and knowledge management in organization.
• Understand the need and importance of developing competencies and role of leaders in the organizations.
• Understand various types of knowledge and their location.
• Understand various approaches to knowledge management.

Name of the course: Software Project Management
Course Code: MB 405-4
No. of Credits & Course Type: 4 & Discipline Specific Elective –IV

COURSE OBJECTIVES:

• Develop the model from the conventional software product to the modern.
• Analyze and design the software architecture.
• Have an exposure for organizing and managing a software project.
• Apply, analyze, design and develop the software project.
• Design various estimation levels of cost and effort.
• Acquire the knowledge of managing, economics for conventional, modern and future software projects.
• Categorize various peer instruction levels.
• Sketch various artifacts sets for better understanding of software development